Oh, no! AI is coming for your job!

squints 

glares 

rolls eyes

Ok, so let’s say it is. What can you do, as an individual who is not a lawmaker focused on AI regulation, about AI replacing you?

Side note: If you are a lawmaker reading my newsletter (weird choice, but slay), can we please explain what ever happened to banning daylight savings time? Priorities.

But for the rest of us mere mortals, here’s the deal: AI isn’t going anywhere, and while it might disrupt your industry, it can also be your secret weapon. Learning how to use it to enhance your work, not replace it is key.

I’ve rounded up 5 AI tools that can help you not just survive but thrive in the age of automation. Think of them as your digital sidekicks—making your content creation faster, smarter, and maybe even a little more fun.

1. ChatGPT

Please don’t scroll past this one. I promise I’m not trying to introduce ChatGPT to you as a new, groundbreaking thing that you’ve never tried before.

What I am doing is introducing you to a list of ways you can use it in your career. As a content creator or professional in influencer marketing, staying ahead of trends and creating engaging, high-quality content quickly is critical.

Here’s ideas on how you can use it:

Generate Content Ideas

Ask ChatGPT for trending content ideas tailored to your niche. For example:

• “What are some trending TikTok video ideas for a skincare brand targeting Gen Z ?”

• “Suggest Instagram Reel concepts for promoting a fitness product that highlights the product’s features in a non-flashy way.”

It can even help you brainstorm hooks, challenges, or captions that align with your audience’s preferences.

Draft Scripts for Videos or Livestreams

ChatGPT can outline or write full scripts for TikToks, YouTube videos, or livestreams, ensuring they’re engaging and on-brand. For instance:

• “Write a short, funny script to explain how this product solves a common problem.”

• “Suggest a livestream structure for launching a new product on TikTok Shop that highlights a 30% off flash deal that will help drive conversions.”

Streamline Research

Use ChatGPT to summarize complex topics or research data to better inform your content. For example:

• “Explain how affiliate marketing works in simple terms for a beginner’s guide and explain how pricing structures work for micro-influencers.”

• “What are the key differences between TikTok and Instagram shopping features?”

You’ll save hours while maintaining authority in your content.

2. inVideo AI

If you’re a content creator or influencer marketing professional, you know the grind of producing high-quality videos—brainstorming, editing, and revising until it’s just right.

InVideo AI takes the heavy lifting out of video production with features like:

• Text-to-Video Conversion: Turn scripts, blog posts, or product descriptions into professional videos in minutes. Perfect for quick TikToks, Instagram Reels, or product demos.

• AI-Powered Editing: Easily cut, trim, or stylize your footage with pre-built templates that ensure your content stays on-brand and visually stunning.

• Voiceover Automation: Skip recording sessions with natural-sounding AI voiceovers that narrate your content seamlessly. You can voice your own content with this by sending in a 30 second voice sample.

• Customization Made Simple: Choose from thousands of templates, royalty-free stock footage, both videos and stills, and music tracks to make every video unique and eye-catching.

I LOVE inVideo as a tool for YouTube and TikTok. I actually just signed up as an affiliate since I fully intend on yapping about this often. If you want to try it out, you can use my link to get an extra 50 AI minutes on your first paid month (any paid plan).

Check it out here.

3. Suno AI

Audio can be a powerful yet time-consuming element to perfect.

Suno AI is an innovative tool designed to simplify and enhance your audio production workflow. Whether you're a content creator, social commerce pro, or influencer marketing expert, Suno AI can transform how you integrate voice and sound into your projects.

Suno AI lets you create any song that you could ever dream of. Think of how frustrating it is to find songs as background music for videos. This removes that from the equation entirely.

I made 30 songs in under 10 minutes yesterday for fun.

I can see this being amazing for websites, YouTubers, and for brand content.

The copyright side of this is pretty blurry at the moment, though, so I recommend reading up on this before distributing your audio creations.

4. Adobe Podcast AI

Speaking of audio content, everyone has a podcast these days. So here’s a killer tool to make it easier to produce and scale your audio without having access to a professional studio or mixer.

Adobe Podcast AI transforms your recordings into professional-quality audio with ease.

• AI-Powered Noise Removal: Instantly eliminate background noise, echoes, and distractions, leaving only crystal-clear audio. This works sometimes TOO well, so make sure you play around with it to not sound fake.

• Voice Enhancement: Amplify voices to sound richer, warmer, and more engaging, no matter the recording environment.

• Seamless Editing: Edit audio as easily as editing text with the AI-driven “cut and paste” features, saving you hours in post-production.

5. Buffer

Social media management can be time-consuming, especially when you’re juggling multiple platforms, crafting engaging posts, and analyzing performance metrics.

Enter Buffer’s AI Tool, a smart assistant designed to make social media content creation faster, easier, and more effective for content creators, social commerce pros, and influencer marketing specialists.

What Makes Buffer’s AI Tool a Must-Have?

• AI-Powered Caption Writing: Generate creative, on-brand captions tailored to your platform, audience, and goals in seconds.

• Hashtag Suggestions: Optimize your reach with smart hashtag recommendations based on your content and industry.

• Post Optimization: Receive insights on the best times to post for maximum engagement, ensuring your content gets seen.

• Content Repurposing: Turn long-form content, like blog posts or videos, into bite-sized, shareable posts effortlessly.

How are you using AI in your work? Let me know via email: [email protected].

News 📰

Ready for this week’s social commerce and media news? Grab a cup of coffee, tea, or a shot, and dive in.

TikTok Shop

• TikTok creators urge followers to subscribe and follow them elsewhere in case the ban takes place in January (BoF)

• TikTok ban to cost small businesses and creators $1.3 billion in the first month (CNBC)

• TikTok files emergency motion to stop the ban from taking effect next month (ABC)

Instagram 🌐

• Instagram introduces ‘Trial Reels’ allowing you to test out a video before showing it to followers (Meta)

• Meta is testing making view counts optional on Reels (Social Media Today)

YouTube 🎧

• A new study shows that the YouTube algorithm may be showing ED and weight loss content to young users (Yahoo)

• YouTube just unlocked auto-dubbing to many channels in the Partner Program (YouTube)

About Me

Hi, I’m Nicole! I’m a Gen Z social commerce entrepreneur and TikTok creator. I’m the Co-Founder of Ghost Agency, a social commerce company that supports brands and influencers with content and livestreams. Ghost Agency is one of the first TikTok Shop Partner agencies and we’ve been mentioned in The Information and Business Insider.

Thanks for reading my newsletter. If you’d like to connect with me, you may do so via email or LinkedIn. Feel free to reach out if you have any requested topics, general inquiries, or Ghost Agency questions.

LinkedIn | [email protected]